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The news follows Sony/ATV’s recent expansion into India’s music publishing market, and the appointment of Dinraj Shetty as Director, Sony/ATV India
Divo was founded in the 2013 as an online video company and now claims to be one of the leading YouTube and Multi-Platform Networks in India.
The company has worked as music label, distributor and publisher in the Indian film industry having worked with the likes of AR Rahman, Dhanush, Anirudh, Yuvan Shankar Raja and others.
Divo also offers digital marketing solutions for multiple brands, celebrities and movies.
With this new partnership, Sony/ATV will provide publishing and administration services to Divo Music’s songwriters, composers and lyricists and deliver new opportunities for their musical works on a global scale.
“WE ARE GLAD TO PARTNER WITH SONY/ATV TO HELP US WITH OUR MUSIC MONETIZATION ON THE PUBLISHING SIDE OF THE BUSINESS.”
SHAHIR MUNEER, DIVO MUSIC (PICTURED)
Shahir Muneer, Director & Founder, Divo Music said: “We are glad to partner with Sony/ATV to help us with our music monetization on the publishing side of the business.
“Using their strong tech capabilities and our operational and content strengths we will be able to effectively generate a more streamlined approach to collecting our royalties from outside India
Added Muneer: “And the major benefactor won’t be just our organization but all the music directors and lyricists who are part of those musical works, as they will effectively get royalties faster and more comprehensively which otherwise may have been not reaching them.
“The digital music industry is booming and publishing royalties from digital is a very key factor and there is great scope to innovate and bring in new offerings.
“We look forward to our association with Sony/ATV in helping our music business journey.”
“SONY/ATV INDIA TAKES GREAT PLEASURE IN WELCOMING SHAHIR AND HIS GREAT STABLE OF ARTISTS AND SONGWRITERS TO THE SONY/ATV GLOBAL FAMILY.”
GUY HENDERSON, SONY/ATV
Guy Henderson, Sony/ATV President, International, said: “Sony/ATV India takes great pleasure in welcoming Shahir and his great stable of artists and songwriters to the Sony/ATV global family.
“We are very excited at expanding our Indian repertoire by adding Divo’s new and exciting talent to our global roster and we look forward to being part of their international success both now and the in the years to come.”
“WE ARE THRILLED TO WELCOME DIVO MUSIC TO THE SONY/ATV MUSIC PUBLISHING FAMILY.”
DINRAJ SHETTY, SONY/ATV INDIA
Dinraj Shetty, Director, Sony/ATV India added: “We are thrilled to welcome Divo Music to the Sony/ATV Music Publishing family.
“We look forward to giving Divo Music and its artists transparent and efficient monetization opportunities for their works across multiple platforms, and I’m confident we will achieve great success together in this partnership.”