Streaming Has Taken Over the Music Industry

Marc Carlton

Marc Carlton

Publicist at Starlight PR

Americans streamed a record 403 billion songs in the first six months of 2018, marking the latest milestone in the unstoppable march of music streaming services.

According to Nielsen's US Mid-Year Music Report, audio and video music streaming now accounts for 75 percent of music consumption in the US, compared with physical and digital music sales. That figure is up from 50 percent in the first half of 2016.

Drake and Post Malone had the highest volume of on-demand audio streams of any artists in the US: 3.3 billion and 3.1 billion, respectively. The most on-demand streamed song of the year so far is Drake's "God's Plan."

While on-demand streaming rises steadily, the rest of the music industry continues to decline. Physical album sales, digital album sales, and digital track sales have all decreased year-over-year for the past several years as users turn toward streaming services as their primary music platform.

Audio and video music streaming make up 75 percent of music consumption in the US, up from 50 percent in the first half of 2016, according to Nielsen's US Mid-Year Music Report.

Sign in to leave your comment
Johnny Nowhere

Songwriter at Hell Paving Company (ASCAP)

A sad state of affairs for a business in which physical sales were once the brea ...see more

frankie nash


Does it translate to money expected for artists?

Bongani Mashinini

Artist Manager at black deep records

Streaming is a new innovative way to consume music.

Bernard Lee

Recording Artist at Kyndred Geneus Records

as an artist it is imperative to understand the digital landscape of the music b ...see more

Phallon Sinnis

Label at Playerz Guild Ent HardWork Playerz Inc

Bernard Lee hit it dead on.

Jamie Woodfin Jr

Recording Group (or Band)

That is incredible! 😮

J Tizzle

label owner at J Tizzle Muzic

Welcome to the future lol! Thanks Marc for the share..great chart

Hazzardous Material


This was inevitable in a world where people have so many consumer choices to cho ...see more

Luke Kadlecek

Artist Manager

What's interesting about this is how it is impacting tech elsewhere- ie cars no ...see more

Zone 5 Z5MZK

Songwriter at Zone5muzik

Waking up and smelling the coffee.

Esther Pethos

Publicist & P.R. consultant at Pethos Media

In Germany the most important medium in 2017 was still the radio, followed by th ...see more